Roadmap to Markup Success

Understanding Structure and Style

Molly Holzschlag

Molly.com, Inc.

Eric A. Meyer

Netscape Communications

About web standards

SGML, HTML, XML

XHTML, Modularization

Important ideas common to HTML 4.0 & XHTML

Document Type Definitions (DTDs)

Document conformance & validation

HTML and XHTML declarations

Root Elements

Head and Body Elements

Logical markup for content

Logical markup example

<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0//EN"
   "http://www.w3.org/TR/REC-html40/strict.dtd"> 

<html>
<head>
<title>Working with Structure</title>   
</head>

<body>

<h1>Welcome</h1>
<p>Welcome to the site where structure matters!</p>

<h2>Getting Into Structure</h2>
<p>In order to begin working with structure, you need to be aware of:</p>
	
<ul>
<li>DOCTYPE declarations</li>
<li>Properly structured head and body components</li>
<li>Logical structures for content markup</li>
</ul>

</body>
</html>

Viewing the document tree

image showing a document tree

XHTML rationale

Initial requirements for an XHTML document

XHTML syntax

XHTML syntax continued

Deconstructing the UI7 conference page

view page

Deconstruction: Removing font tags and related attributes

view page

Deconstruction: span tags

view page

Deconstruction: non-standard markup

view page

Deconstruction: presentational markup

view page

Deconstruction: clean up

view page

Deconstruction: Viewed tables, re-engineered primary table

view page

Conversion to XHTML 1.1

view page

Added Accessibility Features

view page

On over to you, Mr. Meyer

»»»
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.1//EN"
"http://www.w3.org/TR/xhtml11/DTD/xhtml11.dtd">

<html xmlns="http://www.w3.org/1999/xhtml">

<head>
<meta http-equiv="content-type" content="text/html;charset=ISO-8859-1" />
<meta name="keywords" content="Web usability, User Interface Engineering, UIE, Jared Spool, usability research, user interface conference, web design, site design, usability engineering, usability testing, web interface, usable site, usable web" />
<meta name="description" content="User Interface Engineering hosts User Interface 7 East conference in Cambridge, MA on October 14-17, 2002." />
<meta name="author" content="Arcamedia Corp. Adam Halem 2002 www.arcamedia.com" />
<meta name="generator" content="golive and hard coding" />
<title>Welcome to User Interface 7 East Conference Website!</title>

</head>

<body>

<table border="0" cellspacing="0" cellpadding="0" id="masthead" summary="conference masthead: user interface 7 east">
<tr>
<td><img src="http://www.uiconf.com/uie-7/images-uie/logo-01.gif" alt="user interface conference logo" height="150" width="129" /></td>
<td><img src="http://www.uiconf.com/uie-7/images-uie/title-02.gif" alt="masthead: user interface 7 east" height="150" width="671" /></td>
</tr>
</table>

<table border="0" cellspacing="0" cellpadding="0" id="main" summary="main layout table">
<tr>

<td id="nav">
<ul>

<li id="current"><a href="index.html" title="UI7 East Home">UI7 East Home</a></li>

<li><a href="https://mmm1002.sbc-webhosting.net/uiconf/secure/registerui7.htm" title="register now">Register Now!</a>
<p>Register online and arrange payment.</p></li>

<li><a href="http://www.uiconf.com/uie-7/agenda_at_a_glance.htm" title="agenda at a glance">Agenda at a Glance</a>
<p>Get a high-level overview of the conference agenda.</p></li>

<li><a href="http://www.uiconf.com/uie-7/conference_program.htm" title="conference program">Conference Program</a>
<p>Get a full, detailed description of our 4-day program.</p></li>

<li><a href="http://www.uiconf.com/uie-7/expert_speakers.htm" title="expert speakers">Expert Speakers</a>
<p>Learn more about our world-renowned speakers.</p></li>

<li><a href="http://www.uiconf.com/uie-7/pricing_policies.htm" title="pricing">Pricing & Policies</a>
<p>Everything you need to know to register.</p></li>

<li><a href="http://www.uiconf.com/uie-7/keep_me_informed.htm" title="keep me informed">Keep Me Informed</a>
<p>Sign up for feature articles about our speakers and topics.</p></li>

<li><a href="http://www.uiconf.com/uie-7/hotel_travel.htm" title="hotel and travel">Hotel & Travel</a>
<p>Plan your hotel and travel arrangements.</p></li>

<li><a href="http://www.uiconf.com/uie-7/order_proceedings.htm" title="order conference proceedings">Order Proceedings</a>
<p>Buy a complete set of conference notes.</p></li>

</ul>

</td>

<td id="content">

<h1>User Interface 7 East</h1>

<p>Get ready to learn side-by-side with world-renowned experts at User Interface 7 East. This is a unique conference - nowhere else will you have the chance to <b>spend a full day</b> learning advanced subject matter with top design and usability experts. You'll walk away from these in-depth sessions with the knowledge and skills to tackle your most difficult challenges.</p>

<p>At User Interface 7 East, you'll get 4 days filled with insights from the field's greatest experts—2 days of in-depth full-day seminars, 1 day of dynamic short presentations, and 1 day packed with User Interface Engineering's latest research findings. We've designed this conference for people who need to tackle major design issues.<br /></p>

<p class="subhead1">You'll learn how to:</p>

<ul>

<li>Create a solid and robust <a href="http://www.uiconf.com/uie-7/fullday-mcgovern.htm" title="information
architecture">Information Architecture</a> using ethnographic research data.</li>

<li>Use <a href="http://www.uiconf.com/uie-7/fullday-goodwin.htm" title="goal directed design">Goal-Directed Design</a> techniques to create innovative solutions.</li>

<li>Write <a href="http://www.uiconf.com/uie-7/fullday-usborne.htm" title="engaging online copy">Engaging Online Copy</a> that transforms your users' experience.</li>

<li>Build the <a href="http://www.uiconf.com/uie-7/fullday-merholz-young.htm" title="classification, navigation and search tools">Classification, Navigation, and Search tools</a> that meet users' needs.</li>

<li>Enhance the user experience with proven <a href="http://www.uiconf.com/uie-7/fullday-mccasland.htm" title="brand research
techniques">Brand Research Techniques</a>.</li>

<li>Utilize <a href="http://www.uiconf.com/uie-7/fullday-holzschlag-meyer.htm" title="XML, CSS, and XHTML">XML, CSS, and XHTML</a> to solve your biggest interface problems.</li>

<li><a href="http://www.uiconf.com/uie-7/fullday-powazek.htm" title="design for community">Design for Community</a> to connect and attach people to your web site.</li>

<li>Compel users to make transactions and discover your site's value through <a
href="http://www.uiconf.com/uie-7/fullday-chak.htm" title="persuasive design">Persuasive Design</a>.</li>
</ul>

<p>To learn more about the full-day seminars, featured talks, and the UIE Research Forum, check out our full <a href="http://www.uiconf.com/uie-7/conference_program.htm" title="conference program">Conference Program</a>.</p>

<p>We've scoured the planet to find the best, most knowledgeable presenters. Each one of them is a recognized expert in their field—highly sought after by the world's leading companies to solve some of the most difficult problems around.</p>

<p>We realize you may want to learn more about our speakers before choosing your full-day seminars, so over the summer, we will be writing feature articles that include interviews with each of our world-renowned experts. Fill out the <a href="http://www.uiconf.com/uie-7/keep_me_informed.htm" title="keep me informed">Keep Me Informed</a> form and we will email you when these articles are available.</p>

<h2>Early Registration Offer!</h2>

<p><b>Until July 30th, you can register for all four days for only $1,990 — a savings of more than $1,700 off the final walk-in registration price.</b></p>

<p><a href="https://mmm1002.sbc-webhosting.net/uiconf/secure/registerui7.htm" title="register now">Register Now!</a></p>

<p>Read more about the <a href="http://www.uiconf.com/uie-7/pricing_policies.htm" title="pricing">pricing & policies</a>, and <a href="http://www.uiconf.com/uie-7/hotel_travel.htm">hotel/travel</a> details.</p>

<p class="regbasetext"><a href="https://mmm1002.sbc-webhosting.net/uiconf/secure/registerui7.htm" title="register
online">Register online or by calling 1-800-588-9855</a></p>

<p class="regsubtext">(outside the U.S. call 1-978-374-8300)</p>

</td>

<td id="expertlist">

<div>

<h3>Expert Speakers</h3>

<p id="first"><a href="http://www.uiconf.com/uie-7/expert_speakers.htm#expert_chak" title="andre chack"><strong>Andrew Chak</strong>, award winning information architect and user experience deisgner, and author of the upcoming book <cite>Submit Now: Designing Persuasive Web Sites</cite></a>.</p>

<p><a href="http://www.uiconf.com/uie-7/expert_speakers.htm#expert_mcgovern" title="gerry mcgovern"><strong>Gerry McGovern</strong>, world-renowned content-management expert, and author of <cite>Content Critical</cite> and <cite>The Web Content Style Guide</cite></a>.</p>

<p><a href="http://www.uiconf.com/uie-7/expert_speakers.htm#expert_mccasland" title="mitch mccasland"><strong>Mitch McCasland</strong>, an expert in brand design and account planning, who has worked with Proctor & Gamble, Dr.Pepper/Seven-Up, and GTE/Verizon.</a></p>

<p><a href="http://www.uiconf.com/uie-7/expert_speakers.htm#expert_powazek" title="derek powazek"><strong>Derek Powazek</strong>, author of <cite>Design for Community</cite>, has worked on community features for Nike, Netscape, and Sony, along with creating {fray}, Kvetch!, and SF Stories.</a></p>

<p><a href="http://www.uiconf.com/uie-7/expert_speakers.htm#expert_holzschlag" title="molly e holzschlag"><strong>Molly E. Holzschlag</strong>, honored as one of the top 25 Women of the Web, she has written more than 10 books, including <cite>XML, HTML, & XHTML Magic</cite>.</a></p>

<p><a href="http://www.uiconf.com/uie-7/expert_speakers.htm#expert_meyer" title="eric a meyer"><strong>Eric A. Meyer</strong>, an internationally-recognized expert on cascading style sheets (CSS) and HTML, one of the creators of the W3C's CSS Test Suite, and the author of <cite>Cascading Style Sheets: The Definitive Guide</cite>.</a></p>

<p><a href="http://www.uiconf.com/uie-7/expert_speakers.htm#expert_goodwin" title="kim goodwin"><strong>Kim Goodwin</strong>, Director of Design at Cooper, she worked with Alan Cooper to develop their world-renowned Goal-Directed design methods.</a></p>

<p><a href="http://www.uiconf.com/uie-7/expert_speakers.htm#expert_merholz" title="peter merholz"><strong>Peter Merholz</strong>, a brilliant and well-spoken leader in the area of information architecture, he is a founder of Adaptive Path, one of San Francisco's leading user experience design firms.</a></p>

<p><a href="http://www.uiconf.com/uie-7/expert_speakers.htm#expert_young" title="indi young"><strong>Indi Young</strong>, also from Adaptive Path, has worked with clients such as Peoplesoft and had been consulting in task analysis and user interface design since 1991.</a></p>

<p><a href="http://www.uiconf.com/uie-7/expert_speakers.htm#expert_usborne" title="nick usborne"><strong>Nick Usborne</strong>, who has dazzled audiences at conferences around the globe, is the author of <cite>Net Words: Creating High-Impact Copy Online</cite>.</a></p>

<p><strong>Plus...</strong> our own Jared M. Spool, who will entertain and inform you with his always-popular keynote address.</p>

</div>

</td>
</tr>

<tr>
<td id="hosted"><img src="http://www.uiconf.com/uie-7/images-uie/uie-hostedby-logo.gif" alt="hosted by user interface engineering" height="80" width="129" /></td>

<td id="bottomlinks">

<a href="https://mmm1002.sbc-webhosting.net/uiconf/secure/registerui7.htm" title="register">Register</a> •
Home •
<a href="http://www.uiconf.com/uie-7/agenda_at_a_glance.htm" title="agenda at a glance">Agenda at a Glance</a> •
<a href="http://www.uiconf.com/uie-7/conference_program.htm" title="conference program">Conference Program</a> • <a
href="http://www.uiconf.com/uie-7/expert_speakers.htm">Expert Speakers</a>
<br />
<a href="http://www.uiconf.com/uie-7/pricing_policies.htm" title="pricing">Pricing & Policies</a> • <a
href="http://www.uiconf.com/uie-7/keep_me_informed.htm" title="keep me informed">Keep Me Informed</a> • <a
href="http://www.uiconf.com/uie-7/hotel_travel.htm" title="hotel and travel">Hotel & Travel</a> • <a
href="http://www.uiconf.com/uie-7/order_proceedings.htm" title="order proceedings">Order Proceedings</a>

</td>
</tr>

<tr>
<td id="credits" colspan="3">

<p>Site by:<br />
<a href="http://www.arcamedia.com/" title="go to arcamedia corp">Arcamedia Corp.</a></p>

<p>Cleanup by:<br /><a title="Webfixer and techno-fascist extraordinaire" href="http://www.meyerweb.com/">Eric A. Meyer</a>
and<br /> <a href="http://www.molly.com/" title="Webfixer and goddess">Molly E. Holzschlag</a></p>

</td>
</tr>
</table>

</body>
</html>

Disclaimers!

A Dash of Theory

Width differences

Starting from scratch

Visualizing structure

/*  styles to visualize with borders  */
table {border: 1px solid red; margin: 2px;}
th {border: 1px dashed red; padding: 2px;}
td {border: 1px dashed purple; padding: 2px;}
div {border: 1px dashed #888; padding: 2px;}
div div {border: 1px dotted #888;}
div div div {border: 1px dashed #BBB;}
div div div div {border: 1px dotted #BBB;}
div div div div div {border: 1px dashed #DDD;}

/*  styles to visualize with backgrounds  */
table {background: red; margin: 2px;}
th {background: #FCC; padding: 2px;}
td {background: #FCF; padding: 2px;}
div {background: #CBC; padding: 2px;}
div div {background: #BAB;}
div div div {background: #A9A;}
div div div div {background: #989;}
div div div div div {background: #878;}
div div div div div div {border: 1px dotted black;}

Choosing class and ID names

<p id="author-name">Eric A. Meyer</p>

<a href="http://www.w3c.org/" class="external">W3C</a>
<a href="http://www.cnn.com/" class="external">CNN</a>

Adding class and ID names

--(excerpt of markup)--

<table border="0" cellspacing="0" cellpadding="0" id="main">
<tr>
<td id="nav">
<ul>
<li id="current"><a href="index.html">UI7 East Home</a></li>

"Global" styling

body {background: url(body-bg.gif); margin: 0; padding: 0;}
#main, #masthead {width: 800px;}
#main {background: white;}
#main td {vertical-align: top;}

The left navbar

#nav {width: 125px; padding: 16px 1px 3px; background: #F4D532;}
#nav ul {margin: 0; padding: 0 0 0 15px;}
#nav li {margin: 22px 0 0; text-indent: -15px;
  font: bold 11px/12px Arial, Verdana, sans-serif; list-style-type: none; }
#nav li p {margin: 0; font: 11px "Times New Roman", Georgia, Garamond;
  text-indent: 0;}

Bullet time

#nav li a {color: black; padding-left: 15px; word-spacing: -1px;
  background: #F4D532 url(nav-bull.gif) 3px 50% no-repeat;}
#nav #current a, #nav a:hover {color: #CC203C; 
  background-image: url(nav-bull-cur.gif);}

Bullets in the main

#content ul {list-style: square url(red-dot.gif);
  margin: 0 0 1.25em; padding: 0 10px;}
#content ul li {margin: 10px 0;
  font: 11px Arial, Helvetica, Verdana, sans-serif;}

Styling the content

#content {padding: 25px; width: 460px;}
#content p {font: 12px Arial, Helvetica, Verdana, sans-serif;
  margin: 1.25em 0;}
h1 {font: bold 34px/33px sans-serif; word-spacing: -2px; letter-spacing: 0.4px;
  margin: 0.1em 0 0;}
h2 {font: bold 18px sans-serif; word-spacing: 1px; margin: 2em 0 0;}
h1, h2, h3, h4, h5, h6 {color: #CC203C;
  font-family: Arial, Helvetica, Verdana, sans-serif;}

Styling main-text links

a:link {color: #4253B2;}
a:visited {color: #4253B2;}
a:hover {color: #CC203C;}

Styling other pieces

#content .subhead1  {font-weight: 800; font-style: italic; margin-top: 2em;}
#content .regbasetext {font: bold 22px "Times New Roman", Georgia, Garamond, serif;
  text-decoration: none; text-align: center; margin-bottom: 0;}
#content .regsubtext {nt-size: 11px; text-align: center; margin-top: 0;}

Recreating the expert speakers

#expertlist div {border: 1px solid #467CC2; border-bottom-width: 10px;
  margin: 40px 40px 0 0;}
#expertlist h3 {margin: 0; padding: 10px 1px 4px; background: #467CC2;
  color: white; font-size: 14px; text-align: center;}

Setting up the links

#expertlist p#first {border-width: 0;}
#expertlist p {font: 9px Verdana, sans-serif; margin: 0 3px;
  padding: 1em 2px; border-top: 2px solid  #467CC2; letter-spacing: -1px;
  color: #666;}
#expertlist strong {font: bold 13px Times, "Times New Roman", serif;
  text-decoration: underline; color: #444; letter-spacing: 0;}
#expertlist a {color: #666; text-decoration: none;}

Hovered experts

#expertlist a:hover {color: #375E8F;}
image showing a portion of the document tree

Fixing the footer

#hosted {background: #F4D532;}

#bottomlinks {font: 12px Arial, Helvetica, Verdana, sans-serif;
  text-align: center; padding-top: 1em; color: #4253B2;}

#credits {font: 500 10px Arial, Helvetica, Verdana, sans-serif;
  word-spacing: 1px; padding: 10px 2px 50px 10px; background: #F4D532;}

Compare and contrast

Throwing out all the tables

Conversion instead of removal

[[basic document structure, sans content, prepared for floats]]

<body>
<div id="masthead">...</div>
<div id="main">
 <div id="nav">...</div>
 <div id="expertlist">...</div>
 <div id="content">
  ...
  <div id="bottomlinks">...</div>
 </div>
 <img id="hostedby">
 <div id="credits">...</div>
</div>
</body>

Placing pieces

<style type="text/css">
<!--
div#masthead, div#main {width: 800px;}
div#masthead img {vertical-align: bottom;}
div#nav {float: left; width: 140px;}
div#expertlist {float: right; width: 160px;}
div#expertlist {border: 1px solid #467CC2; border-bottom-width: 10px;
  margin: 40px 40px 0 0;}
div#content {margin: 0 200px 0 145px;}
div#credits {width: 788px;}
img#hostedby {margin-top: -120px;}
-->
</style>

Floats and height

[[hack to "stretch" around floats]]

<div style="clear: both;"&nbsp;</div>

Positioning to the rescue

[[basic document structure, sans content, prepared for positioning]]

<body>
<div id="masthead">...</div>
<div id="main">
 <div id="nav">...</div>
 <div id="content">
  ...
  <div id="bottomlinks">...</div>
 </div>
 <div id="expertlist">...</div>
 <img id="hostedby">
</div>
<div id="credits">...</div>
</body>
<style type="text/css">
<!--
div#masthead, div#main {width: 800px;}
div#masthead img {vertical-align: bottom;}
div#main {position: relative;}
div#nav {position: absolute; top: 0; left: 0; width: 140px;}
div#expertlist {position: absolute; top: 0; right: 0; width: 160px;}
div#expertlist {border: 1px solid #467CC2; border-bottom-width: 10px;
  margin: 40px 40px 0 0;}
div#content {margin: 0 200px 0 0; border-left: 142px solid #F4D532;}
div#credits {width: 788px;}
img#hostedby {position: absolute; left: 0; bottom: 0;}
-->
</style>

Compare and contrast redux

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.1//EN"
"http://www.w3.org/TR/xhtml11/DTD/xhtml11.dtd">

<html xmlns="http://www.w3.org/1999/xhtml">

<head>
<meta http-equiv="content-type" content="text/html;charset=ISO-8859-1" />
<meta name="keywords" content="Web usability, User Interface Engineering, UIE, Jared Spool, usability research, user interface conference, web design, site design, usability engineering, usability testing, web interface, usable site, usable web" />
<meta name="description" content="User Interface Engineering hosts User Interface 7 East conference in Cambridge, MA on October 14-17, 2002." />
<meta name="author" content="Arcamedia Corp. Adam Halem 2002 www.arcamedia.com" />
<meta name="generator" content="golive and hard coding" />
<title>Welcome to User Interface 7 East Conference Website!</title>
<link rel="stylesheet" type="text/css" href="notables.css" />
<style type="text/css">
<!--
div#masthead, div#main {width: 800px;}
div#masthead img {vertical-align: bottom;}
div#main {position: relative;}
div#nav {position: absolute; top: 0; left: 0; width: 140px;}
div#expertlist {position: absolute; top: 0; right: 0; width: 160px;}
div#expertlist {border: 1px solid #467CC2; border-bottom-width: 10px; margin: 40px 40px 0 0;}
div#content {margin: 0 200px 0 0; border-left: 142px solid #F4D532;}
div#credits {width: 788px;}
img#hostedby {position: absolute; left: 0; bottom: 0;}
-->
</style>
</head>

<body>

<div id="masthead">
<img src="http://www.uiconf.com/uie-7/images-uie/logo-01.gif" alt="user interface conference logo" height="150" width="129" /><img src="http://www.uiconf.com/uie-7/images-uie/title-02.gif" alt="masthead: user interface 7 east" height="150" width="671" />
</div>

<div id="main">

<div id="nav">
<ul>

<li id="current"><a href="index.html" title="UI7 East Home">UI7 East Home</a></li>

<li><a href="https://mmm1002.sbc-webhosting.net/uiconf/secure/registerui7.htm" title="register now">Register Now!</a>
<p>Register online and arrange payment.</p></li>

<li><a href="http://www.uiconf.com/uie-7/agenda_at_a_glance.htm" title="agenda at a glance">Agenda at a Glance</a>
<p>Get a high-level overview of the conference agenda.</p></li>

<li><a href="http://www.uiconf.com/uie-7/conference_program.htm" title="conference program">Conference Program</a>
<p>Get a full, detailed description of our 4-day program.</p></li>

<li><a href="http://www.uiconf.com/uie-7/expert_speakers.htm" title="expert speakers">Expert Speakers</a>
<p>Learn more about our world-renowned speakers.</p></li>

<li><a href="http://www.uiconf.com/uie-7/pricing_policies.htm" title="pricing">Pricing &amp; Policies</a>
<p>Everything you need to know to register.</p></li>

<li><a href="http://www.uiconf.com/uie-7/keep_me_informed.htm" title="keep me informed">Keep Me Informed</a>
<p>Sign up for feature articles about our speakers and topics.</p></li>

<li><a href="http://www.uiconf.com/uie-7/hotel_travel.htm" title="hotel and travel">Hotel &amp; Travel</a>
<p>Plan your hotel and travel arrangements.</p></li>

<li><a href="http://www.uiconf.com/uie-7/order_proceedings.htm" title="order conference proceedings">Order Proceedings</a>
<p>Buy a complete set of conference notes.</p></li>

</ul>

</div>

<div id="content">

<h1>User Interface 7 East</h1>

<p>Get ready to learn side-by-side with world-renowned experts at User Interface 7 East. This is a unique conference - nowhere else will you have the chance to <b>spend a full day</b> learning advanced subject matter with top design and usability experts. You'll walk away from these in-depth sessions with the knowledge and skills to tackle your most difficult challenges.</p>

<p>At User Interface 7 East, you'll get 4 days filled with insights from the field's greatest experts—2 days of in-depth full-day seminars, 1 day of dynamic short presentations, and 1 day packed with User Interface Engineering's latest research findings. We've designed this conference for people who need to tackle major design issues.<br /></p>

<p class="subhead1">You'll learn how to:</p>

<ul>

<li>Create a solid and robust <a href="http://www.uiconf.com/uie-7/fullday-mcgovern.htm" title="information
architecture">Information Architecture</a> using ethnographic research data.</li>

<li>Use <a href="http://www.uiconf.com/uie-7/fullday-goodwin.htm" title="goal directed design">Goal-Directed Design</a> techniques to create innovative solutions.</li>

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<h3>Expert Speakers</h3>

<p id="first"><a href="http://www.uiconf.com/uie-7/expert_speakers.htm#expert_chak" title="andre chack"><strong>Andrew Chak</strong>, award winning information architect and user experience deisgner, and author of the upcoming book <cite>Submit Now: Designing Persuasive Web Sites</cite></a>.</p>

<p><a href="http://www.uiconf.com/uie-7/expert_speakers.htm#expert_mcgovern" title="gerry mcgovern"><strong>Gerry McGovern</strong>, world-renowned content-management expert, and author of <cite>Content Critical</cite> and <cite>The Web Content Style Guide</cite></a>.</p>

<p><a href="http://www.uiconf.com/uie-7/expert_speakers.htm#expert_mccasland" title="mitch mccasland"><strong>Mitch McCasland</strong>, an expert in brand design and account planning, who has worked with Proctor &amp; Gamble, Dr.Pepper/Seven-Up, and GTE/Verizon.</a></p>

<p><a href="http://www.uiconf.com/uie-7/expert_speakers.htm#expert_powazek" title="derek powazek"><strong>Derek Powazek</strong>, author of <cite>Design for Community</cite>, has worked on community features for Nike, Netscape, and Sony, along with creating {fray}, Kvetch!, and SF Stories.</a></p>

<p><a href="http://www.uiconf.com/uie-7/expert_speakers.htm#expert_holzschlag" title="molly e holzschlag"><strong>Molly E. Holzschlag</strong>, honored as one of the top 25 Women of the Web, she has written more than 10 books, including <cite>XML, HTML, &amp; XHTML Magic</cite>.</a></p>

<p><a href="http://www.uiconf.com/uie-7/expert_speakers.htm#expert_meyer" title="eric a meyer"><strong>Eric A. Meyer</strong>, an internationally-recognized expert on cascading style sheets (CSS) and HTML, one of the creators of the W3C's CSS Test Suite, and the author of <cite>Cascading Style Sheets: The Definitive Guide</cite>.</a></p>

<p><a href="http://www.uiconf.com/uie-7/expert_speakers.htm#expert_goodwin" title="kim goodwin"><strong>Kim Goodwin</strong>, Director of Design at Cooper, she worked with Alan Cooper to develop their world-renowned Goal-Directed design methods.</a></p>

<p><a href="http://www.uiconf.com/uie-7/expert_speakers.htm#expert_merholz" title="peter merholz"><strong>Peter Merholz</strong>, a brilliant and well-spoken leader in the area of information architecture, he is a founder of Adaptive Path, one of San Francisco's leading user experience design firms.</a></p>

<p><a href="http://www.uiconf.com/uie-7/expert_speakers.htm#expert_young" title="indi young"><strong>Indi Young</strong>, also from Adaptive Path, has worked with clients such as Peoplesoft and had been consulting in task analysis and user interface design since 1991.</a></p>

<p><a href="http://www.uiconf.com/uie-7/expert_speakers.htm#expert_usborne" title="nick usborne"><strong>Nick Usborne</strong>, who has dazzled audiences at conferences around the globe, is the author of <cite>Net Words: Creating High-Impact Copy Online</cite>.</a></p>

<p><strong>Plus...</strong> our own Jared M. Spool, who will entertain and inform you with his always-popular keynote address.</p>

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