Some of you may recall that a while back, I let my mouth run sarcastic in the direction of some SEO experts, a topic conference, and by implication an entire industry… and ended up publicly apologizing for same, when it turned out I’d been, if not libelous, then at the very least grossly unfair. In the process, Danny Sullivan of Search Engine Watch, the guy who organized the conference I was maligning, floated the idea that I might come speak at one of their conferences. I indicated that I’d be interested.
As a result, I’ll be appearing on a panel at SES Chicago. The other two panel members are, as it happens, the very same people I bad-mouthed back in August. So that ought to be interesting. More information, and links, are available on the Events page at Complex Spiral Consulting.
So what standards-centric question(s) do you think I should ask of these SEO experts? The one that’s top of my list is: “Exactly what effect, if any, does semantic markup have on search engine rankings?” A related question: “How does content ordering affect search engine indexing?” I’m sure there are others, and I’m happy to be a conduit for asking them of people who should know, and getting the answers back to you. So ask away—and be polite, please. I’m not going to be talking to comment spammers, but people who learn the ins and outs of search engine behaviors to help clients get wider exposure of their content. They’re not too dissimilar from those of us who learn the ins and outs of browser behavior to help clients get their content online in the first place. I failed to respect that before, and won’t make the same mistake again.