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Archive: 14 September 2008

Placement

I was in line to buy a few groceries and spotted the latest issue of People magazine in the point-of-sale magazine rack, the one with the McCain family on the cover.  Something about the cover just seemed a little bit… off.  Do you see it, too?

There’s a metaphor there, but I’m having trouble deciding exactly what it is, or perhaps more accurately to whom it applies.

Seriously, I’m not generally one to read messages into things—in fact, I probably lean too far the other direction—but on this?  Somebody needs to be fired for gross negligence, because there’s a message being sent here, intentionally or otherwise.  In fact, it’s worse if it’s unintentional.  The question is who was negligent.  The photographer for not seeing what the placement communicated?  The editor for approving use of the image on their cover?  The McCain campaign for approving the image in the first place?

Maybe all of the above.

I’ll be very interested in people’s responses on this one… and even more in People‘s response, should anyone ask them about it.

September 2008
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