When we get laser-focused on positive outcomes, we often fail to notice how things might go terribly wrong. But whether you’re working on something as complex as artificial intelligence or as simple as a line of microcopy, you’ll create the best products when you intentionally set aside your goals of “delight” or “engagement,” and make time to think critically about where your product might break.
It’s easy to see this as an uncomfortable restriction on the creative process, and that’s actually a pretty accurate description. Of course thinking about users’ varied identities and emotional states creates limiting factors. But that’s what design is: it is a creative solution to a set of constraints.
Read the whole thing over at UX Booth.