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Archive: 9 September 2006

Print Calibration Chip

For whatever reason, I actually prefer Pringle’s “Right Crisps”, which is the lower-fat version of the chip, to the regulars.  Still, Kat tries on occasion to introduce me to new things, and one recent attempt was a purchase of Pringles Prints.

Now, I think the idea of printing text on a potato chip is kind of cool, even if it’s in this kind of odd light Windex blue; I have to wonder what’s in the ‘ink’.  Disappointingly, the facts printed on the chips were pretty basic, not to mention focused almost solely on dinosaurs and elephants for the first half of the can.  I found this kind of funny, but admit it makes sense as I assume the target demographic for these chips is the kids, who love big animals.  But I don’t know how the folks at Proctor & Gamble can live with themselves when they’re pushing facts like, “Did you know?  Elephants do not live alone — they travel in herds.”

Maybe that’s a major revelation when you’re six, but I have to figure that if you know much of anything about elephants, you know that much.  I smell filler text.  Somebody was on a deadline to come up with a certain number of facts, and got desperate.

Anyway, I brought all this up because right near the middle of the can, I found out that even potato chip makers have to calibrate their printers.

You can see it in more detail on Flickr.

September 2006
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