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Archive: 4 November 2006

Webmaster Jam Session

Forty-eight hours after landing in Cleveland, I took off again.  I’d come back from AEA Seattle, and was leaving for the Webmaster Jam Session in Dallas, Texas.

I was interested to discover how much Dallas reminded me of my home town.  Both cities have urban downtowns of moderate stature and minimal residence.  Everyone lives in the suburbs, it seems, and at night the city center goes quiet.  People in other cities might read that as a slam, but it honestly doesn’t bother me.  A teeming, noisy nightlife is not the only (or even the primary) indicator of a healthy city.

As for the conference, it was a great time.  The gang at CoffeeCup Software understand something critical: that webmastering is not just about code and layout.  There were sessions on branding, for example.  I got a lot out of the excellent presentation given by John Moore, which drew on his long experience in the marketing department at Starbucks.  I believe that what I learned there will be of use in guiding the evolution and growth of An Event Apart.  There were also talks on finding the right hosting provider, ways to promote your site, and more.  And then there was the keynote, from that Eric wotsizname, you know, the CSS dude.  It seemed to go just fine, given that he was trying to pack ten years into an hour.

The other thing I noticed was that, for a first-time conference, the whole thing was run very professionally.  I know how hard that is to do, and I was quite impressed.  Kudos all around!

Like Seattle, I only was able to contribute a few pictures to the general pool, both because I was often too busy to haul out the camera and because my PowerShot S45 was approaching collapse.  Still, I got a nice picture of the twilit Dallas skyline, so even in near-death, the old battlewagon came through.

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