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Archive: 15 November 2006

AEA To Grow in 2007

Let’s cut right to the chase: An Event Apart is growing to become a two-day conference.  We’ll have at least four two-day shows in 2007; see the announcement for more details.

The first show, in Boston, is already confirmed.  We’ve signed the contracts and everything.  Registration isn’t open yet, and won’t be until early January, so you have plenty of time to get the budget approval and be ready to sign up as soon as seats go on sale.  Like I said, early January.  A more specific date will most likely emerge near the end of December.

You’re going to want to get geared up for this, because the speaker list is flat-out amazing:

Honestly, I can hardly wait to hear everyone on the list.  Well, except me.  I hear me all the time.  But everyone else?  Total gold!

Note that this is the speaker list for Boston; the other cities will have different lineups.  Obviously not 100% different, but I expect each one will be fairly different.  Still awesome, of course.

So what are we going to cover?  Best practices.  That’s really what it’s all about, whether we’re dissecting code or talking about usability or whatever.  Jeffrey and I are going to push every last speaker to pack their talks with insights regarding the current state of the art in their respective fields.  We’re going to push ourselves twice as hard to do the same.  What we want is to have everyone walk out saying, “Now I know where things are and where they’re going”.

The size of the event will increase along with the days, from our usual 100 seats to 400 or so.  AEA is now, as I said, a full-on conference.  It’s a big step, but it’s the right one.  The most common feedback from this year’s attendees was that one day just wasn’t enough, and looking back, we have to agree.  That’s especially true given that the feedback from our only two-day event of 2006 indicated that people really liked the length and the amount of information they got out of it.  So it’s time to step up.

Even from this side of the Atlantic, I hear the cries of our European brethren.  When will we visit your worthy shores?  It’s a fair question.  It could happen in 2007, or it might not be until 2008.  How’s that for precise?  I’m sorry, but I can’t do any better than that right now.  Our original plan had been to run a year’s worth of events to shake out the bugs and then look to other lands.  Instead, we discovered that the events were too small, temporally speaking, and needed to be dramatically revamped.

So now we need to run a few of the larger events to get the bugs worked out before going afield.  The good news is that a lot of the bugs are already smoothed out.  We just need to get a handle on the larger format, which has a whole new set of requirements.

So we’ll be at the Boston Marriott Copley Place at the end of March.  I hope you’ll be there too!  (And if you are going to be there and are a member at Upcoming, add yourself to the listing.  Otherwise, feel free to leave a comment here.  Thanks!)

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